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The Guardian reported that a small farm in the hills south of Bethlehem, once owned by Mohammad al-Sbeih and his family, is being advertised on Booking.com as a vacation rental described as "ideal for outdoor gatherings." The property, which Sbeih recalled as a beautiful but hard-to-farm terraced hillside, was seized from the family along with surrounding land.
The listing is part of a broader set of 41 rental properties identified by the report as being located in illegal Israeli settlements in the occupied West Bank. Such settlements are considered illegal under international law, though Israel disputes this. Booking.com, a subsidiary of Booking Holdings, has faced previous criticism for listing properties in disputed territories.
Sbeih told The Guardian, "It was a hard plot to farm as it was on a hillside with terraces, but it was so beautiful." The family's loss and the subsequent commercial listing highlight a complex intersection of human rights, international law, and business operations.
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Key Highlights
- The listing in question is part of 41 identified properties in West Bank settlements on Booking.com, according to the Guardian investigation.
- The property was reportedly seized from the al-Sbeih family, who used it for generations to grow wheat and barley.
- International law prohibits occupying powers from transferring parts of their civilian population into occupied territory, and many countries consider Israeli settlements illegal.
- Booking.com has not yet publicly commented on the specific listing or the broader pattern of settlement properties on its platform.
- The report could raise reputational risks for the Amsterdam-based company, potentially affecting investor sentiment and brand perception among consumers who prioritize ethical considerations.
- Previous campaigns have targeted companies operating in settlements, leading to boycotts or divestment pressures.
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Expert Insights
The situation presents a potential reputational liability for Booking Holdings (BKNG), whose platform facilitates bookings in regions subject to international legal disputes. While no immediate financial impact is quantifiable, companies in the travel sector may face increasing scrutiny over their presence in occupied territories.
Investors may consider how such controversies could affect consumer trust and regulatory risk. In recent years, some European countries have introduced labeling requirements for products originating from settlements, and similar measures could extend to services like accommodation bookings.
Legal experts suggest that while the listings themselves may not violate Booking.com's home country laws, they could expose the company to reputational damage or activism. Ethical investment funds, which collectively represent trillions in assets under management, often screen for such exposures. If the issue gains traction, Booking Holdings might face questions from shareholders about its due diligence processes for listings in conflict zones.
The broader implication for the online travel agency (OTA) sector is that geopolitical risks are increasingly material to business operations. While direct financial penalties are unlikely in the near term, the cost of managing brand damage and potential boycotts could weigh on margins. As sustainable investing grows, companies may need to reassess their exposure to controversial territories.
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